Wednesday, August 6, 2008

Using Myspace as a Marketing Tool

Hi Everyone!

We wanted to share with all you blog readers out there, a little helpful knowledge that we share with my clients every day.

As I am sure most of you know, Social Networks are to the Internet what reality shows are to TV. Meaning they are popping up every where, each day there is a new one. And they are addicting, as much as you want to protest, you eventually begin to like them.

One of the leading, if not the most popular social networking site is Myspace. We have all heard of it, but most think it is a place for the teenie boppers to gossip about high school and when they are meeting at the mall. If you have this image in your head, you are correct. This sort of thing definitely takes place on Myspace.

However, what a lot of people don't realize is Myspace is a marketing playground! Where else can you collect a full gathering of your target audience into a nicely packaged little group called "Friends"?

Business owners, musicians, photographers, etc are realizing there is an infinite amount of potential by having a professional Myspace page. For instance, you are a business owner. You own a flower shop in providence Rhode Island. You want to get more customers to know of your store and you also ship out flowers for events.

Even if you have a website, that is a wonderful start, without a website you are losing out on 50% of potential business. But a Myspace page can be used in conjunction with your website in multiple ways, including link building for search engines, and driving traffic to your website right from Myspace.

Think about it, in order for someone to find your website on the Internet, they would have to go to a search engine, Google, Yahoo, and type in keys words such as Flower shop. How many results do you think will turn up?

Try it... Go to google and type flower shop. These are the results: Results 1-10 of about 8,870,000 for flower shop.

So what if you are ranked number 6,563,000?? Will anyone ever be able to find you on the Internet, or know your flower shop exists?

With Myspace, you immediately put yourself in front of your potential clients, and make them aware you are there. You can keep them informed of what you can offer them while still being "friends" on Myspace. Not only will your new "friends" see you, but their friends will now see you, and their friends, and theirs. Its a snow ball effect all in your favor!

How can I get my Myspace campaign rolling?

Step 1: Create a Myspace account, its FREE

Step 2: Customize your profile so that it reflects your business, colors, logo, services, etc. (If you do not know how to do this, send us an email and we can help you. Our email is indulgentbeautydesigns@gmail.com)

Step 3: Figure out your target audience. (In the case of the flower shop, you would want to target, women, events pages, Providence RI or anywhere because you deliver.)

Step 4: Add friends from your target audience to your Myspace profile.

Step 5: Once you build up your network of friends who are interested in your services, you constantly have them at your figure tips. You do not need to look for them or have them look for you. So keep them informed by sending out messages, comments. bulletins and blogs, to turn your friends into customers.

There are a number of other tactics to create a boat load of traffic, as well as using other social platforms. If you have any questions feel free to send us an email and we can talk with you about more ideas!!

Monday, August 4, 2008

Our Clients are TOPPING the CHARTS!

CONGRATULATIONS to Indulgent Beauty Designs' client, TERI TIMS!!

At only her 3rd week, she has topped the charts at NUMBER 2 on CASHBOX ROCK PICKS CHARTS!!!

Check her out here:

http://independentartistscompany.com/iac_chart_display.aspx?chart_id=3561&week_id=76

She is still climbing each week!

Also, check her out here:

http://iacmusic.com/artist.aspx?id=115132 to see our credit link for her CD design!

Thank you Teri, Romulus X Records and Paul Sabu... And good luck Teri, we know you will hit number 1!!!

-IBD

Thursday, July 10, 2008

5 Critical Questions To Ask BEFORE You Hire a Web Designer

Indulgent Beauty Designs recently read an article from Online Business Resource Queen (TM) and Online Business Coach Donna Gunter, on her blog, getmoreclientsonlineblog.com

We really enjoyed the article and thought we would share it with our audience.

"July 04, 2008
5 Critical Questions To Ask BEFORE You Hire a Web Designer

Whether you're building a website or a blogsite, the investment in a designer can be fairly significant. It's at this point that many service business owners decide to cut costs and have their 16-year old nephew design their site. This works out well until something breaks (with technology, it's never a question of IF it will break, only WHEN) and your nephew is out of touch because he just started his first year of college and can't be bothered. What are you going to do?

To run an online business, your website is your key to success. People arrive on your doorstep (site) like they might in a retail establishment, and decide within 5 seconds if they're going to stay and look around or if they're going to leave. It pays to invest some money in your site, as your site is the first stop on the like, know and trust journey that prospects experience with you. You need to be perceived as legitimate, as a "real" business, and as the solution to the problems that ail your prospective clients. If you're not able to design your own site, an experienced website designer can help finesse this relationship with your visitors.

How can you determine if your designer will create a site that you like and is useful? I've heard many horror stories over the years about the experiences that services business owners have had regarding the creation and maintenance of their websites. Here are 5 critical questions that you should have answered before hiring a web designer:

1. Site Ownership. First and foremost, you should ask if you own the final version of your site and the graphic source files. I've discovered that many web designers do NOT work on a work-for-hire basis. Instead, they maintain the copyright to the design of your site, so if you don't want to use that same company for site updates and maintenance, for example, they will not release any source files to another designer. Consequently, you will have to pay to have your site redesigned all over again. At the very least you should obtain a license to use the files in perpetuity and be able to make revisions to them in the future. This same rule applies to any special fonts or special applications developed for the site.

A second key issue in site ownership is ownership of your domain name. If your site design includes purchasing the domain name for your site, be sure that your domain's purchase is credited to you and registered to you as the administrative and technical contact. Many times the web design company registers your domain name and lists themselves as the contact, or actually purchases the domain and is considered the owner. At that point it becomes almost impossible to get your username and password for the account should you need to make any changes to your domain registration or to even prove ownership. Purchase your domain BEFORE beginning any work on a website.

2. Ongoing maintenance and hosting. Secondly, determine if you will be locked into a maintenance contract or hosting contract with the designer. Are they using any special software or application that will tie you to a particular type of hosting service? This may not be problematic for you initially, but ensure that you've got the flexibility to change your mind in case the design company is sold, for example, and dramatically increases their prices. Once the site is up, can you buy a program, like Adobe Contribute, for example, and do simple site updates yourself or must you use their company for any updates?

3. Experience with similar companies. Thirdly, take a look at their portfolio and be sure you like their previous work and that they have experience in web design for companies like yours. Call 1-2 of their clients (from the portfolios) and ask the client how easy the design company was to work with and how satisfied they are with the final product.

4. Marketing experience. Many web designers are simply that -- great web designers. They can make your site sit up and bark and run around in circles, if you like. However, the newest, coolest, showiest and flashiest technology is oftentimes NOT what you need to bring you the most traffic, get your site found in search engines, and convert prospects to customers. Don't fall for the glitz and glam that you see in a designer's portfolio. The best sites are simpler sites with a clean design and distinct marketing elements, like a clear call to action as seen in an email list signup box. If you can find a designer who excels at both design and marketing, you have found a gem whom you need to hold onto.

5. Return on investment (ROI). Asking a designer about the ROI for their clients is somewhat sneaky. In essence, what you're doing is determining their longevity (will they still be in business tomorrow), as well as their followup strategy in terms of staying in touch with clients to see how their businesses are doing. A web designer who stays in touch is one who's concerned about your success and is one that is much more likely to create a website that will produce profitable results for you.

The creation of your online presence can be a very expensive failure that takes much longer than anticipated. Don't let yourself be the next victim! Before hiring a website designer, make sure s/he answers these questions to your satisfaction, and you'll be on the path to a profitable relationship with a talented professional who can help your online business grow."



Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FR*EE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com. Ask Donna an Internet Marketing question at AskDonnaGunter.com.

Tuesday, July 8, 2008

Highly Anticipated Face Lift!!

Hi Everyone...

So we finally did it. It was a much needed change...

As you all know, Indulgent Beauty Designs, creates custom Myspace layouts for an array of clients in all industries.

However, since we are so busy working hard for our clients, our own Myspace pages, sometimes fall below the waist side.

We have many company Myspace pages, one being http://www.myspace.com/maintainmyspace

This has been our primary Myspace page we have been using to keep everyone informed on new projects and specials.

However, we also have our self named Myspace page, http://www.myspace.com/indulgentbeautydesigns

Unfortunately, this is the page that has been neglected due to lack of time. Well NO MORE! We finally gave it a FACE LIFT :)

It now reflects the design of our website! Because we have not used this page often... we only have a few hundred friends... We are going to start sending out surprises from this page, so join in on the fun!!

Add us by clicking Add Me to Indulgent Beauty Designs

Hope to see you all there!

-Indulgent Beauty Designs Team

Tuesday, June 24, 2008

Entertainment Tonight's Interview with Indulgent Beauty Designs' client Nick Loren

Here is Nick Loren and John Travolta being interviewed by Entertainment Tonight at Nick's Record release party in NYC earlier this month. And Indulgent Beauty Designs was honored to attend this event.






To view Entertainment Tonight's official page for the event click below

http://www.etonline.com/index.html?tag=nick-loren





Friday, June 20, 2008

Music Downloads!!

Indulgent Beauty Designs would like to share a new widget with you!

Its for MP3 Music downloads. You can check it out here, and if you like it, feel free to copy the code below and put it anywhere. Your Myspace, website, blog... Whatever!!

ENJOY!









IF YOU WANT TO PUT THIS WIDGET ON YOUR PAGE COPY THE CODE BELOW!











Thursday, June 12, 2008

Singer/Actor Nick Loren's Red Carpet Record Release Party in New York City

Indulgent Beauty Designs recently designed and launched ClearCut Entertainment's Official website, http://www.clearcutentertainment.com

ClearCut Entertainment is the home of singing sensation, Nick Loren. Nick has also been in over 16 movies, as John Travolta's official body double, stunt man, and close a friend.

Nick released his debut album "Forever Be Cool" on April 15th 2008. You can purchase the CD at http://www.clearcutentertainment.com i Tunes or Best Buy.

Due to the amazing radio success, as well as promotion of the album, Nick Loren had a star studded red carpet record release party for the album on June 6th 2008.

The event was laced with stars from John Travolta to Nikki Blonsky

In attendance was also Indulgent Beauty Designs. We were honored to be invited, attend and also design the plasma TV display DVD as well as the VIP passes for the event.

We had a WONDERFUL time and thank all of ClearCut Entertainment for this great experience. Here is some of the pictures from the Release Party.




To view videos from the party go to our YouTube Page. http://www.youtube.com/user/IndulgentBeautyD